A shower tray does not sell itself. It is, indeed, essential that it exceed the expectations of the most demanding customers. But it is equally important to know how to highlight the main benefits by adapting the conversation to each user.
Whether you are a distributor of bathroom solutions or a retailer targeting the end user, understanding how to sell resin shower trays can make all the difference to your business success.
That's why, today, we are sharing this short Help&Advice Guide to help you map out your own sales strategy and complete the cycle. In it, we will discuss the main benefits of resin shower trays and provide you with useful tips to create a roadmap and fulfil your ambition to excel as a professional.
Benefits of resin shower trays
Resin shower trays have become extremely popular in the bathroom solutions sector, due to their design and numerous features.
So, knowing which main benefits to highlight when selling a shower tray can be very helpful when it comes to making the sale.
1. Modern and elegant design
First impressions are crucial, and these shower trays stand out thanks to their contemporary and sophisticated design.
Their smooth surface, made of high-quality materials, adds an elegant look to any bathroom, especially if they have a minimalist style.
In addition, these plates are available in a wide range of colours and finishes, allowing your customers to find the perfect option to suit their needs, personality and decorating style.
2. Exceptional durability
When selling shower trays, it is essential to highlight their age-defying resilience. These trays are made with state-of-the-art resin, which makes them durable products.
Your customers will be delighted to know that they are investing in a product that will give them years of use without losing its original appearance, as the trays can be repaired if needed and are easy to maintain.
3. Easy cleaning and maintenance
Another key benefit of resin shower trays is their ease of cleaning and maintenance.
Their non-porous surface prevents the build-up of dirt, mould and bacteria, making regular cleaning easy.
In addition, the resin used in our trays is stain-resistant, ensuring that the shower tray stays in perfect condition with minimal effort.
If you want to provide more answers on this topic, take a look at this post on how to clean a resin shower tray.
4. A feeling of warmth to the touch
Unlike traditional shower trays, they offer a feeling of warmth to the touch. This is due to their insulating properties, which allow the resin to retain heat and offer a more pleasant, comfortable showering experience. This feature is especially appreciated in the colder seasons, and ensures a more pleasant bathing experience for your customers.
5. Adaptability and versatility
They are highly adaptable and real all-rounders, adapting perfectly to any bathroom. Among other factors, this is because they can be cut so that compact spaces or other "obstacles" (such as a challenging column or corner) do not pose any problems.
At mcbath, we create tailor-made solutions for each project, however challenging its technical characteristics may be.
→ You might be interested in: How to cut a shower tray: the cuttable shower tray revolution.
They can be installed flush with the floor, which offers a modern appearance and avoids physical obstacles, which is especially beneficial for people with reduced mobility. Also, especially for these users, their anti-slip properties are worth highlighting to your customers.
→ It could also be useful: Walk-in showers: advantages and disadvantages.
We can imagine no other future than one in which the natural and the human are its very centre and essence. That’s why we develop technology that serves humanity, improves life and makes it sustainable in the long term.
In addition, users in general are becoming more and more environmentally conscious, and offering them more eco-friendly bathroom solutions can help them make their purchasing decisions.
Our resin shower trays recycle plastic from PET bottles. Specifically, 17,500,000 PET bottles per year. This can be a key incentive to highlight for customers who prioritise an eco-friendly lifestyle.
How to stand out when selling resin shower trays
Now that we know the key benefits of these exquisite pieces, it is important to understand how to stand out when selling them, to highlight your products and outperform the competition:
Know your target audience
It is essential to understand who you are selling to.
Research the needs and preferences of your potential customers. It is also crucial that you know how to identify the factors that might stop them from choosing these products:
Are they looking for a minimalist design, or something more eye-catching? Are they interested in durability or ease of cleaning? Might some incredibly silky textures seem unsafe to them? Only by knowing your target audience in depth will you be able to tailor your sales messages, and focus on the benefits that matter most to them.
Highlight the main benefits
Use the benefits we have mentioned above as highlights in your marketing materials and in conversations with your customers.
Emphasise how resin shower trays can enhance the appearance of their bathrooms, offer durability and make maintenance easier. By highlighting these aspects, you will generate interest.
Show examples and testimonials
Nothing is more convincing than seeing tangible evidence.
If possible, show your customers examples of shower trays installed in real bathrooms. Show photographs of successful projects and reviews from satisfied customers. This will give them a clear idea of how the product will look in their own bathroom, and build confidence in the product’s quality and performance.
Provide excellent customer service
Good customer service could make all the difference.
Make sure you offer professional and fully personalised advice, respond to all queries in a timely manner and offer a satisfactory shopping experience.
If a problem arises during the process, be as clear and transparent as you can. Keep the buyer informed of the status of the issue, and resolve it as soon as possible.
The goal is to build strong relationships with your customers, to build customer loyalty. And, ideally, to have them become ambassadors for your company and recommend your products and services to others.
Commitment to pro-active manufacturers
Although it is not everything, it is essential to have partners who match your sales strategy and have a catalogue that offers variety and quality. Innovative manufacturers who are committed to customisation and rapid responses can be your best travelling companions.
Innovation, technology and excellence in the creation of resin shower trays is in our DNA.
At mcbath, we are committed to helping you achieve your business goals by providing you with superior quality shower trays that truly shine. Let’s talk.